White Industries Bicycle Components

Decades of experience go into White Industries’ beautiful bicycle components. Inspired by the people, roads and trails of their local area — Petalu...

Decades of experience go into White Industries’ beautiful bicycle components. Inspired by the people, roads and trails of their local area — Petaluma, California — the brand creates parts to give your bike a stylish performance upgrade, be that in the wheels, drivetrain or finishing kit. As a company, White Industries has a commitment to sustainable environmental practise and being a small team, they can keep on top of and adapt quickly to changing trends and standards, ensuring the products are always bang up to date.

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